In Brief

The Challenge

Developing AI-based methods to detect greenwashing to improve the measurement of progress towards the United Nations Sustainable Development Goals (SDGs).  

The Solution

To tackle the issue of greenwashing and to enable stakeholders to identify and take action against it, new detection and measurement techniques must be developed. The GreenWatch team proposes to build a machine learning / natural language processing system to sift through large quantities of SDG related disclosures to identify instances of greenwashing.  

UN SDG Alignment

Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation

The Team

  • Team Lead: Prof. Andreas Hoepner, University College Dublin
  • Team Co-Lead: Dr Georgina Ifrim, University College Dublin

Societal Impact Champion

  • Pat Cox, Sustainable Nation Ireland

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