Co-funded by Department of Foreign Affairs and Trade

Developing AI-based methods to detect greenwashing (to improve the measurement of progress towards the United Nations Sustainable Development Goals (SDGs))

Challenge Developing AI-based methods to detect greenwashing to improve the measurement of progress towards the United Nations Sustainable Development Goals (SDGs). 

Solution To tackle the issue of greenwashing and to enable stakeholders to identify and take action against it, new detection and measurement techniques must be developed. The GreenWatch team proposes to build a machine learning / natural language processing system to sift through large quantities of SDG related disclosures to identify instances of greenwashing. 

UN SDG Alignment GOAL 9: Industry, Innovation and Infrastructure

Team Andreas Hoepner (UCD), Georgiana Ifrim (UCD), Pat Cox (Sustainable Nation Ireland)