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CNGL start-up Wripl to partner with pTools to deliver high-end web personalisation

Wripl, the Dublin-based provider of online personalisation solutions, has announced a partnership with Web Content Management company pTools.

Wripl is a high-potential spinout of the Science Foundation Ireland-funded CNGL Centre for Global Intelligent Content at Trinity College Dublin and is an exhibitor of the ALPHA programme at the Web Summit 2013.

Wripl - Delivering Personalisation Strategies to Online Businesses

Through its personalised platform, Wripl delivers highly relevant and simple-to-use personalisation strategies to online businesses. This allows companies to provide instantly relevant content to customers across websites and devices. In addition, Wripl’s cross-site personalisation technology allows businesses to build Intelligent Content Networks around their main offering.

Embedding Innovative Personalisation into pTools Software

The goal of the partnership announced today is to embed Wripl’s innovative personalisation solution into pTools software and to help to further develop personalisation services within the pTools Web Content Management environment.
Commenting on behalf of Wripl, CEO Kevin Koidl says,
"pTools is the ideal partner for Wripl and represents an opportunity for Wripl to deliver personalisation to organisations internationally. We look forward to working with the pTools team as part of this initiative."
Commenting for pTools, company founder Tom Skinner says,
We are delighted to be working with Wripl to bring internet-scale personalisation to pTools customers on our software as a service platform. Working with start-ups is a new and important part of how we are developing for the future."

Features of the partnership include bringing high-level personalisation to pTools Web Content Management software as a service and development of Wripl extensions for vertical sectors with distinct personalisation requirements.
Visit Wripl at the Web Summit 2013 on Thursday, 31 October at stand 371 at the RDS Dublin.

For more information please click here.