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ADAPT - Centre for Digital Content and Media Innovation

ADAPT is Ireland’s global centre of excellence for digital content and media innovation. Recently awarded €50 million in additional funding, it’s a world-leading multi-institutional research centre. It combines the expertise of researchers at four Universities with that of industry partners to produce ground-breaking digital content innovations. ADAPT’s cutting-edge technologies enable businesses to analyse, personalise and deliver content more effectively to drive engagement, reach and revenue.

Research Areas

  • Analysing media, content and customer interactions 
  • Enabling global reach through innovative machine translation
  • Transforming and delivering personalised content
  • Extracting actionable knowledge from digital content and user interactions
  • Empowering innovative customer engagement and interaction across media

Research programmes

Many of ADAPT’s 200 researchers collaborate on research projects with industry partners. Its current projects include:

  • Ensuring consistent brand voice across global communications
  • Identifying future online community leaders
  • Delivering personalised content for targeted customer segments
  • Enhancing translation productivity
  • Detecting offensive content in social media

Academic partners

  • Trinity College Dublin
  • Dublin City University
  • University College Dublin
  • Dublin Institute of Technology

Industry and commercialisation

By enabling deeper user engagement, ADAPT enhances efficiencies and global reach for industry partners in ICT, localisation, financial services, eCommerce, media, entertainment and games, life sciences, digital culture and humanities, and eLearning/education.

Industry partners include: 

Moravia 

Acrolinx

Novartis

AOL

PayPal 

Cisco

Sajan 

Commetric

Symantec 

eBay

VistaTec 

FBD

Welocalize 

Huawei

Xanadu Consultancy 

iFlyTek

Xcelerator Machine

Intel

Translation

Microsoft

 

Facilities

  • Content-aware multilingual search and discovery technologies
  • State-of-the-art interactive information retrieval and meta-data semantics models
  • World-leading language technology systems
  • Personalisation and delivery applications for textual and multi-modal content.

Education and Public Engagement

ADAPT’s All Ireland Linguistics Olympiad (AILO) challenges secondary school students to develop their own strategies for solving problems in unfamiliar languages from around the globe. They also collaborate with Science Foundation Ireland and the SFI Research Centres to support a wide range education and public engagement initiatives. 

Contact ADAPT

Key Contacts

Prof Vincent P Wade - CEO
vincent.wade@adaptcentre.ie

Vincent Wade holds the Chair of Computer Science in the School of Computer Science and Statistics, Trinity College Dublin. He was awarded Fellowship of Trinity College for his contribution to research in knowledge management, web based personalisation and adaptive technologies. He holds multiple patents relating to personalisation and adaptive digital content. He has authored almost 300 peer-reviewed scientific papers and has received seven ‘best paper’ awards and numerous patents in knowledge engineering.

Prof Andy Way - Deputy Director
andy.way@adaptcentre.ie

Dr Paraic Sheridan - Associate Director
paraic.sheridan@adaptcentre.ie

Declan McKibben - Head of Design and Innovation
declan.mckibben@adaptcentre.ie

Gabriel Hogan - Intellectual Property Manager
gabriel.hogan@adaptcentre.ie

Laura Grehan - Communications and Marketing Officer
laura.grehan@adaptcentre.ie 

ADAPT
O’Reilly Building
Trinity College Dublin
Dublin 2
Ireland

+ 353 1 896 1797

adaptcentre.ie
info@adaptcentre.ie
twitter.com/AdaptCentre
facebook.com/AdaptCentre

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